2026-01-09

SHOES’in’TECH

Outreach content focused on technology and benefits. We tell the benefits in relation to the experience. We respond to the community!

The ingredients that make a great sports shoe
SHOES'in'TECH

The ingredients that make a great sports shoe

From membranes to insoles via sustainable materials. The greatness of a sports shoe depends not only on its design, but also, if not...

ABOUTBLU presents Formula, a sustainable shoe with a certified well-being for workers
SHOES'in'TECH

ABOUTBLU presents Formula, a sustainable shoe with a certified well-being for workers

Are you looking for a ‘green’ safety shoe? The new collection has been developed with sustainability in mind but also to guarantee workers...

All weather shoes: the brands that transformed winter footwear for summer
SHOES'in'TECH

All weather shoes: the brands that transformed winter footwear for summer

From Ugg sandals to Emu fur slippers: Choose the right footwear and stay fashionable

How to choose the best padel shoes: what you need to know
SHOES'in'TECH

How to choose the best padel shoes: what you need to know

Padel is a fast-growing sport suitable for everyone. It is important to choose the right shoe to improve performance and avoid injury: discover...

All crazy about boots
SHOES'in'TECH

All crazy about boots

They cross the runways with momentum, and it doesn't have to be only women's ones. And even very young designers seem to be...

Baliston: the smart shoe at the service of people
SHOES'in'TECH

Baliston: the smart shoe at the service of people

Sustainability, technology and connections: Baliston enters the world of footwear by bringing a new relationship between the customer and the product.

Travel in style, but travel green
SHOES'in'TECH

Travel in style, but travel green

For many people, leaving means traveling even very far, facing journeys of many hours. So, functionality, comfort, versatility are required. But, also, to...

What is Physical Vapour Deposition and why it is a good innovation for footwear
SHOES'in'TECH

What is Physical Vapour Deposition and why it is a good innovation for footwear

In a nutshell, PVD is an innovative and sustainable coating for metal accessories that is very thin and very resistant, allowing for novel...

How to be sustainable even when buying a safety shoe
SHOES'in'TECH

How to be sustainable even when buying a safety shoe

Technologies that can ensure a good degree of environmental friendliness are also becoming increasingly popular in the world of work shoes. It all...

Let's try to build a sustainable sport shoe
SHOES'in'TECH

Let’s try to build a sustainable sport shoe

To make a table you need wood, we used to sing when we were kids. And to make a green shoe? An upper,...