2026-01-10
Culture and entertainment about footwear universe Culture and entertainment about footwear universe
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SHOES’in’TECH

Outreach content focused on technology and benefits. We tell the benefits in relation to the experience. We respond to the community!

Credit: The North Face web site
SHOES'in'TECH

The North Face: When a brand succeeds in breaking down a stereotype

Comfort, durability, and sustainability… how The North Face has managed to redefine waterproof thanks to an innovative fabric membrane.

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Kiefer Von Zoe
SHOES'in'TECH

A shoe made of foam

Foams are leading the way in innovative developments. They are increasingly lightweight and high-performance and are chosen for shoes that want to be...

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An innovative organic and traceable material for more sustainable fashion and footwear: MIRUM® x TENCEL™
SHOES'in'TECH

An innovative organic and traceable material for more sustainable fashion and footwear: MIRUM® x TENCEL™

"MIRUM® x TENCEL™" sounds like a magic formula, and indeed it somewhat is. The collaboration between two highly sustainable findings gives rise to...

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More reinforcement for footwear
SHOES'in'TECH

More reinforcement for footwear

We've already talked about those components hidden in a shoe, but critical to supporting it. Today we delve into Salpa material, for quality...

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"Working is not dying," here's why the safety footwear market is growing
SHOES'in'TECH

“Working is not dying,” here’s why the safety footwear market is growing

Still so many deaths at work, but perhaps something is changing if the safety footwear market is expected to grow 7.4 percent per...

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The Luxury line of counters by Pistonesi
SHOES'in'TECH

Here come the reinforcements… for shoes

We're talking about all those invisible but essential components that provide support to the shoe, as well as protection and comfort to the...

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Laces, when tying your shoes is not as simple as it seems
SHOES'in'TECH

Laces, when tying your shoes is not as simple as it seems

We might take this fundamental component of footwear for granted. A lace, after all, is just a string to tie. In reality there...

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PrimaLoft Technology: Elevating Footwear Comfort and Performance at the Height of Innovation
SHOES'in'TECH

PrimaLoft Technology: Elevating Footwear Comfort and Performance at the Height of Innovation

Technical Insulation and Sustainability: The Evolution of Footwear thanks to PrimaLoft

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Fisherman shoes for sea
SHOES'in'TECH

Fisherman Shoes: Navigating Between Style and Safety with Essential Footwear for Sea Farers

We watch through the Sea waves the routine of a commercial fishing vessel, immersed in the aroma of saltiness and offshore operations.

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Can vegetable - tanned leather be considered green?
SHOES'in'TECH

Can vegetable – tanned leather be considered green?

The Genuine Italian Vegetable-Tanned Leather Consortium has measured the average bio-based carbon content in its leathers. Good news: it is 95%.

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