{"id":17062,"date":"2023-08-10T14:28:44","date_gmt":"2023-08-10T14:28:44","guid":{"rendered":"https:\/\/shoestechnologies.exum.eu\/?p=17062"},"modified":"2024-03-06T11:24:55","modified_gmt":"2024-03-06T11:24:55","slug":"tidhar-zagagi-pixel-shoes","status":"publish","type":"post","link":"https:\/\/shoestechnologies.exum.eu\/?p=17062","title":{"rendered":"The custom shoe trend. Craftsmanship, technology and design. The art of Tidhar Zagagi alias Pixel Shoe."},"content":{"rendered":"\n<p class=\"has-medium-font-size\">The <strong>custom shoe trend<\/strong> is becoming increasingly popular worldwide.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">It is the trait d&#8217;union of aspects such as technology, craftsmanship, design, creativity and, above all, customisation (a must-have for footwear lovers). <strong>Tidhar Zagagi<\/strong> with his <strong>&#8216;Pixel Shoe&#8217;<\/strong> project is an extraordinary example of this phenomenon.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>Tidhar Zagagi<\/strong><\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\">Tidhar Zagagi is a talented Israeli, studied at the Bezael Academy of Arts and Design <strong>specialising in footwear<\/strong> and as a <strong>product designer<\/strong>. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">The artist known for his unique and distinctive style in the world of footwear describes himself as<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/08\/Tidhar-Zagagi.jpg\" alt=\"pixel shoes | shoestechnologies \" class=\"wp-image-17067 lazyload\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/08\/Tidhar-Zagagi.jpg 800w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/08\/Tidhar-Zagagi-300x300.jpg 300w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/08\/Tidhar-Zagagi-150x150.jpg 150w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/08\/Tidhar-Zagagi-768x768.jpg 768w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/08\/Tidhar-Zagagi-600x600.jpg 600w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/08\/Tidhar-Zagagi-20x20.jpg 20w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Credit: <a href=\"https:\/\/www.tidharzagagi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tidhar Zagagi<\/a> (LinkedIn)<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>constantly busy translating ideas into new, innovative and surprising experiences<\/strong><\/em><\/p>\n<cite>Tidhar Zagagi<\/cite><\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The story is really curious!<\/strong><\/h4>\n\n\n\n<p class=\"has-medium-font-size\">The Israeli designer usually stands in the street with a wooden cart, his <strong>&#8216;one-man shoe factory&#8217;<\/strong>. Interested passers-by sit on the cart and can place their foot on a last to get a detailed profile of the foot, defining the shape of the sole. In just <strong>a few minutes<\/strong>, then, Tidhar is able to make <strong>custom-made shoes<\/strong> (turning the mould of the foot into a <strong>PU foam<\/strong>), then using a combination of traditional materials and <strong>advanced printing techniques<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"658\" height=\"399\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/08\/Pixel_Shoe_Copertina.png\" alt=\"pixel shoes | shoestechnologies \" class=\"wp-image-17066 lazyload\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/08\/Pixel_Shoe_Copertina.png 658w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/08\/Pixel_Shoe_Copertina-300x182.png 300w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/08\/Pixel_Shoe_Copertina-600x364.png 600w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/08\/Pixel_Shoe_Copertina-20x12.png 20w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><figcaption class=\"wp-element-caption\">Example of customised Pixel shoe merged w\/ sock<\/figcaption><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">Each shoe is shaped according to the person&#8217;s foot and is also <strong>&#8216;merged&#8217;<\/strong> with the <strong>sock<\/strong> to create a highly innovative and customised product. The result is <strong>amazing<\/strong>: each shoe is unique and literallybears the footprint not only of its creator but also of the person wearing it.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Tidhar is not &#8216;just&#8217; a craftsman. His works shed new light on the whole footwear sector, namely on how shoes are <strong>conceived<\/strong>, <strong>co-produced<\/strong>, <strong>customised<\/strong> and <strong>distributed<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Customisation: the client as an active part of the creative process<\/strong><\/h4>\n\n\n\n<p class=\"has-medium-font-size\"><div class=\"su-youtube su-u-responsive-media-yes\"><iframe width=\"600\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/UwaPzNEfiPw?autohide=0&amp;autoplay=1&amp;mute=1&amp;controls=0&amp;fs=0&amp;loop=1&amp;modestbranding=0&amp;playlist=UwaPzNEfiPw&amp;rel=0&amp;showinfo=1&amp;theme=dark&amp;wmode=&amp;playsinline=0\" frameborder=\"0\" allowfullscreen allow=\"autoplay; encrypted-media; picture-in-picture\" title=\"\"><\/iframe><\/div>\n\n\n\n<p class=\"has-medium-font-size\">First of all, Tidhar places the <strong>&#8216;consumer&#8217;<\/strong> (or rather, the &#8216;person&#8217;) at the <strong>heart<\/strong> of the creative and production flow, so that the product is a reflection of his <strong>morphological<\/strong>, <strong>aesthetic<\/strong> and <strong>emotional<\/strong> <strong>characteristics<\/strong>.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The customer is an <strong>active part<\/strong> of the <strong>&#8216;shoe game&#8217;<\/strong>, both in the product <strong>modelling phase<\/strong> (carried out in some cases through a 3D body scan) and in the <strong>decision-making process<\/strong>. In this way, the person wearing the shoe will have contributed implicitly and explicitly to the final product and the shoe will actually be &#8216;his or her own&#8217;.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The last fundamental aspect is the extreme customisation of the shoe&#8217;s <strong>functionality<\/strong> itself: the benefits of the shoe are <strong>&#8216;designed on&#8217;<\/strong> the customer for impeccable comfort.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Customisation: a new economic and production scenario<\/strong><\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Actually, art and <strong>imagination<\/strong> have always played a decisive role in anticipating unusual and apparently faraway <strong>scenarios<\/strong>.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">This is the case with Pixel Shoe, whose art has the enormous <strong>plus<\/strong> of proposing an <strong>alternative<\/strong> <strong>model<\/strong> to the current one, characterised by <strong>mass<\/strong> <strong>production<\/strong> and <strong>distribution<\/strong>.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Tidhar Zagagi&#8217;s paradigm is based on the <strong>&#8216;one-to-one&#8217;<\/strong> concept, as opposed to the <strong>&#8216;one-to-all&#8217;<\/strong> (or &#8216;one-to-many&#8217;) model that predominantly marks the <strong>modern<\/strong> <strong>footwear<\/strong> <strong>industry<\/strong>.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">However, this alternative is not intended as a <strong>&#8216;replacement&#8217;<\/strong> of one model by another, but rather as a <strong>&#8216;new coexistence&#8217;<\/strong> of the two models.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The Israeli artist not only <strong>does not renounce<\/strong> the use of mass products in his creations, but uses precisely the most iconic models in <strong>mass culture<\/strong> to <strong>blend<\/strong> their components into footwear that takes on new forms and meanings. The <strong>brands<\/strong>, however, remain clearly recognisable in the final product.<\/p>\n\n\n\n<div class=\"jlvid_container\"><iframe title=\"Pixel Shoe | Business Idea   #shorts\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/0PyNXXjxXOc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Therefore, it is not hard to imagine a <strong>new production and distribution structure<\/strong>, in which the major brands would continue to innovate and produce footwear and, at the same time, <strong>artistic<\/strong> <strong>craftsmen<\/strong> such as Tidhar Zagagi <strong>might emerge<\/strong>, whose job would be to &#8216;finalise&#8217; footwear in an <strong>original<\/strong> and <strong>creative<\/strong> way and in collaboration with the customers themselves.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>Intensive &#8216;personalisation&#8217; of shoes is not the only model<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Pixel Shoe project is a variation of that &#8211; <strong>unstoppable<\/strong> &#8211; phenomenon of <strong>shoe<\/strong> <strong>customisation<\/strong>. His approach, which we could call <strong>&#8216;intensive customisation&#8217;<\/strong>, is one of the many existing and successful customisation models.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"837\" height=\"618\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/08\/Pixel_Shoe_Copertina_3.png\" alt=\"pixel shoes | shoestechnologies \" class=\"wp-image-17076 lazyload\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/08\/Pixel_Shoe_Copertina_3.png 837w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/08\/Pixel_Shoe_Copertina_3-300x222.png 300w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/08\/Pixel_Shoe_Copertina_3-768x567.png 768w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/08\/Pixel_Shoe_Copertina_3-600x443.png 600w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/08\/Pixel_Shoe_Copertina_3-20x15.png 20w\" sizes=\"(max-width: 837px) 100vw, 837px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Many brands, in fact, increasingly offer consumers the possibility of <strong>configuring<\/strong> their footwear, within a range of <strong>predetermined<\/strong> <strong>choices<\/strong>. In this case, the element of &#8216;limitless&#8217; creativity and &#8216;extreme customisation&#8217; is missing. However, this <strong>&#8216;brand-driven&#8217;<\/strong> type of customisation represents a good compromise between &#8216;standardisation&#8217; and &#8216;customisation&#8217;, which is also <strong>highly<\/strong> <strong>appreciated<\/strong> by consumers.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-cyan-bluish-gray-color has-text-color has-medium-font-size\"><strong>You may also be interested in the following articles:<\/strong><\/p>\n\n\n\n\n<div class=\"su-posts su-posts-default-loop \">\n\n\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t<div id=\"su-post-16267\" class=\"su-post \">\n\n\t\t\t\t\t\t\t\t\t<a class=\"su-post-thumbnail\" href=\"https:\/\/shoestechnologies.exum.eu\/?p=16267\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/06\/Blake-paraboot-cousu-blake-20x13.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail jl-lazyload lazyload wp-post-image\" alt=\"\" data-src=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/06\/Blake-paraboot-cousu-blake.jpg\" title=\"\"><\/a>\n\t\t\t\t\n\t\t\t\t<h2 class=\"su-post-title\"><a href=\"https:\/\/shoestechnologies.exum.eu\/?p=16267\">Even the soles are sewn, not just the clothes<\/a><\/h2>\n\n\t\t\t\t<div class=\"su-post-meta\">\n\t\t\t\t\tPosted: 2023-06-28\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"su-post-excerpt\">\n\t\t\t\t\t<p>Footwear assembled by sewing the parts together is stronger, more durable and also more sustainable. 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Xero Shoes offers styles in over a dozen footwear categories, including over 30 styles of casual and performance boots, shoes, and sandals so customers can enjoy life-changing comfort [&hellip;]<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shoestechnologies.exum.eu\/?p=14341#respond\" class=\"su-post-comments-link\">0 comments<\/a>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\t\n<\/div>\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>By blending creativity, geometric shapes and (low) technology at its best, Pixel Shoe is challenging the concept of creating, producing and marketing shoes.<\/p>\n","protected":false},"author":1,"featured_media":17065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[117,143,107],"class_list":["post-17062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performances-tales","tag-fashion","tag-lifestyle","tag-performance-tales"],"_links":{"self":[{"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=\/wp\/v2\/posts\/17062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17062"}],"version-history":[{"count":2,"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=\/wp\/v2\/posts\/17062\/revisions"}],"predecessor-version":[{"id":20573,"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=\/wp\/v2\/posts\/17062\/revisions\/20573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=\/wp\/v2\/media\/17065"}],"wp:attachment":[{"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}