{"id":18704,"date":"2023-11-22T08:52:49","date_gmt":"2023-11-22T08:52:49","guid":{"rendered":"https:\/\/shoestechnologies.exum.eu\/?p=18704"},"modified":"2023-12-05T11:08:44","modified_gmt":"2023-12-05T11:08:44","slug":"nba-players-signature-shoes","status":"publish","type":"post","link":"https:\/\/shoestechnologies.exum.eu\/?p=18704","title":{"rendered":"The signature shoes of NBA players"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Perhaps the billion-dollar business around signature shoes worn by NBA superstars should be credited to the breakthrough of Michael Jordan and his Air Jordans.<\/p>\n<cite>Paolo Banchero<\/cite><\/blockquote>\n\n\n\n<p class=\"has-medium-font-size\">These are the words of Paolo Banchero, a 2002 NBA player, at a press conference to announce his entrance into the &#8216;Jordan Brand&#8217; team.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CrhZ0oaMKLU\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CrhZ0oaMKLU\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Visualizza questo post su Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CrhZ0oaMKLU\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Un post condiviso da Paolo Banchero (@paolo5)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p class=\"has-medium-font-size\">If we stop for a moment to reflect on his words, we realise that this is indeed the case. <strong>Michael Jordan<\/strong> is the man who managed to revolutionise the footwear business in the world of <a href=\"https:\/\/shoestechnologies.exum.eu\/shoes-in-sport\/\" target=\"_blank\" rel=\"noreferrer noopener\">basketball<\/a>, adding a <strong>new concept<\/strong> of the shoe and the person wearing it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>It all starts with MJ and his NBA debut<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">It was 1984 and Michael Jordan set foot on an NBA court for the first time. The young boy&#8217;s potential was already clear, but nobody expected him to climb so high.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">A year later came an important turning point in his career and personal life. <strong>Nike<\/strong> offered MJ a partnership, securing his first <strong>signature shoe<\/strong>. Although the young Chicago Bulls player was strongly interested in signing a deal with Adidas, which was not interested in basketball at that time, he accepted Nike&#8217;s proposal.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"761\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/11\/7b53da44-6c68-4efa-8164-fcdb735c7b3c-1024x761.webp\" alt=\"michael jordan | signature shoes ! air jordan 1\" class=\"wp-image-18710 lazyload\" style=\"aspect-ratio:1.3455978975032852;width:840px;height:auto\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/11\/7b53da44-6c68-4efa-8164-fcdb735c7b3c-1024x761.webp 1024w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/11\/7b53da44-6c68-4efa-8164-fcdb735c7b3c-300x223.webp 300w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/11\/7b53da44-6c68-4efa-8164-fcdb735c7b3c-768x570.webp 768w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/11\/7b53da44-6c68-4efa-8164-fcdb735c7b3c-1536x1141.webp 1536w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/11\/7b53da44-6c68-4efa-8164-fcdb735c7b3c-1600x1188.webp 1600w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/11\/7b53da44-6c68-4efa-8164-fcdb735c7b3c-1100x817.webp 1100w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/11\/7b53da44-6c68-4efa-8164-fcdb735c7b3c-600x446.webp 600w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/11\/7b53da44-6c68-4efa-8164-fcdb735c7b3c-20x15.webp 20w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/11\/7b53da44-6c68-4efa-8164-fcdb735c7b3c.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Michael Jordan model for Air Jordan 1 at Beaverton<br>Photo credit:<a href=\"https:\/\/www.nike.com\/it\/jordan\/le-scarpe-piu-memorabili-indossate-da-mj-in-the-last-dance\" target=\"_blank\" rel=\"noreferrer noopener\"> Nike<\/a><\/figcaption><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">The <strong>first Air Jordan<\/strong>, so far, remains one of the most iconic and influential shoes ever created. The design and concept of the sneaker is a combination of features between the <strong>Air force 1<\/strong>, the <strong>Dunks<\/strong> and other <strong>Nike <\/strong>models, but the real revolutionary detail is not found in an innovative technology, colour scheme or a never before seen sole, but in the iconic <strong>Wings logo<\/strong>, featuring a basketball in the centre with wings surrounding it. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">The originality of the Air Jordan 1, the new logo, the player&#8217;s wear of the Air Jordan 1 outside of the court, and Michael&#8217;s incredible talent made it possible for Nike and MJ to create a movement and a new idea behind a basketball shoe&#8230; <strong>the sneaker became a true representation of a way of being<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nike signature shoes and the players&#8217; revolution<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">If throughout the <strong>1980s and early 1990s it was Converse<\/strong> that was considered the main brand for basketball shoes, with Jordan&#8217;s signature, Nike made its way into a world that needed originality and revolution by bringing a new concept of sports footwear.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">From that day on, anyone who was passionate about basketball and beyond would have wanted to have at least one pair of Air Jordans in their wardrobe. Nike, therefore, succeeded in carrying forward this idea that a trainer should not only be functional for a sport, but should make one feel part of a group.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In <strong>2003<\/strong>,<strong> the brand founded by Phil Knight and Bill Bowerman<\/strong> signed three-time NBA champion <strong>Kobe Bryant<\/strong>. During his career and in the post-retirement period, the Philadelphia native has produced 22 signature shoes, managing to create sneakers that were able to represent his interest in innovation and <a href=\"https:\/\/shoestechnologies.exum.eu\/the-right-kind-of-shoes-for-sports\/\">improved performance<\/a> on a basketball court.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bpk6OR3nwla\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Bpk6OR3nwla\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Visualizza questo post su Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Bpk6OR3nwla\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Un post condiviso da Kobe Bryant (@kobebryant)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\">As an example of Bryant&#8217;s many creations with Nike, it is worth mentioning the <strong>Kobe XI<\/strong>. This sneaker is made with <strong>Flywire technology<\/strong>, typical of the brand, which guarantees the shoe a great deal of lightness thanks also to all the fabric covering it. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">The <strong>Lunarlon sole<\/strong> provides comfort, elasticity, excellent cushioning to avoid injuries as much as possible and, above all, on the outside, ensures a very strong grip on the parquet to give security and stability during game actions. <\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\">The technology and type of sole used for the Kobe XI had also been employed in other models in his line, one in particular that we could define as a watershed in the world of basketball shoes, the <strong>Kobe IV<\/strong>. A shoe made in 2009, the Los Angeles Lakers player expressly asked the Nike team to design <strong>the lightest possible shoe<\/strong> in order to go against the common belief that in order to play basketball in an optimal and safe manner one needs a shoe that covers the entire ankle and is heavy to cushion bumps and injuries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Not only Nike. Who else has invested in basketball?<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">In the NBA panorama, it is not only Nike or Jordan that dominate the sports footwear market. As we mentioned <strong>at the beginning back in MJ&#8217;s first stint in the league<\/strong>, Adidas was, and still is, <strong>a brand that has managed to create shoe lines in collaboration with players that have changed the game exponentially<\/strong>.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">One of these is <strong>Derrick Rose<\/strong>, <strong>a player born in Chicago in 1988,<\/strong> who thanks to his explosiveness, elevation and quickness, in his early years in the NBA was considered one of the strongest players in the world has shown how you can make a difference on the court despite adversity and setbacks.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Rose, who despite numerous injuries still plays in the NBA, is proof that with perseverance and hard work it is possible to continue to pursue one&#8217;s dreams. This concept is masterfully conveyed by Adidas, which continues to produce shoes together with the player, emphasising the importance of having precise technical characteristics in the coach for an explosive and fast-paced game like Rose&#8217;s.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"736\" height=\"490\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/11\/bf1a00bc9759b964f1fb6f5611011a1c.jpeg\" alt=\"derrick rose | signature shoes \" class=\"wp-image-18713 lazyload\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/11\/bf1a00bc9759b964f1fb6f5611011a1c.jpeg 736w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/11\/bf1a00bc9759b964f1fb6f5611011a1c-300x200.jpeg 300w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/11\/bf1a00bc9759b964f1fb6f5611011a1c-600x399.jpeg 600w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/11\/bf1a00bc9759b964f1fb6f5611011a1c-20x13.jpeg 20w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><figcaption class=\"wp-element-caption\">Derrick Rose holding his signature shoe<\/figcaption><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">Overall, in all the footwear that bears its name, Adidas wanted to create a product that would allow all the basketballers in the world with a game and physique similar to its own, to perform safely. The structure of these shoes offers lightness and support, the <strong>Bounce midsole<\/strong> is specially designed to provide flexibility and revolutionary cushioning, but the real special feature of his shoes is found in the sole. Still inspired by Rose&#8217;s game, this sole is designed in <strong>a herringbone pattern<\/strong> to encourage quick movements in tight spaces.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Today in 2023, the world of basketball footwear can be defined as an empire, both from an economic point of view but above all as a matter of notoriety. Having a signature shoe for a player with a popular or even lesser known brand is the same as being represented as a sportsman who can and wants to make a difference by conveying his work ethic and knowledge of the game in an accessory of extreme importance to the sport.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">We have seen how Nike and Adidas have been pillars in pushing this concept forward, collaborating with highly influential players, not just selling a product but telling amazing stories and inspiring people. In this last period not only these two giants of the footwear market are going down this road, other brands are trying to make their place in the world of the NBA by finding agreements with young talents to offer shoes that are technically suited to the game and at the same time create a product that knows how to cross its boundaries.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Puma and New Balance<\/strong>, for example, have been much more involved in the American basketball league for a few years now.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">A German brand founded in 1948, <strong>Puma<\/strong> was very successful in making sports shoes right from the start, so much so that the West German national football team wore their shoes in the 1950s. With its expansion into many other sports, the brand has recently decided to collaborate with NBA players in order to enter this sport as well, proving itself equal to the pillars that already dominate this world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><em>But how does Puma decide to do it?<\/em><\/h3>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CxA9cw8AlHP\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CxA9cw8AlHP\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Visualizza questo post su Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CxA9cw8AlHP\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Un post condiviso da PUMA Basketball (@pumahoops)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p class=\"has-medium-font-size\">Not being able to target NBA stars such as Lebron James, Kevin Durant or Giannis Antetokounmpo (all signed by Nike), Puma decided to focus on<strong> young talents who are not bound to any brand<\/strong>, thus choosing to grow together. In this case, in fact, the collaboration with <strong>Deandre Ayton<\/strong>, a 25-year-old Bahamian basketball player, was born for the <strong>Rise Nitro<\/strong> sneaker. These shoes, designed for both on and off the court, are conceived to provide support, responsiveness and freedom of movement. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">The <strong>Nitro technology<\/strong> applied to the midsole allows for greater comfort despite the shoe&#8217;s light weight, while a reinforcement has been added to the upper to ensure greater stability and safety during jumps and changes of direction.<\/p>\n\n\n\n<div class=\"su-youtube su-u-responsive-media-yes\"><iframe width=\"600\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/yx3aWVQAF2M?autohide=2&amp;autoplay=1&amp;mute=1&amp;controls=0&amp;fs=0&amp;loop=1&amp;modestbranding=0&amp;playlist=yx3aWVQAF2M&amp;rel=1&amp;showinfo=1&amp;theme=dark&amp;wmode=&amp;playsinline=0\" frameborder=\"0\" allowfullscreen allow=\"autoplay; encrypted-media; picture-in-picture\" title=\"\"><\/iframe><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The NBA is a highly popular and avant-garde league. Its extraordinary characteristic is that it does not only focus on the game, it wants to give space to the <strong>players<\/strong>, their ideas, needs and ambitions. The good fortune of these professionals is to be able to collaborate with brands that know how to make their dreams come true in the form of shoes, and to inspire millions and millions of people who are all united by their <strong>passion for the sport<\/strong>.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Only the future will tell how far a man will be able to go to create playing shoes that combine creativity, originality and cutting-edge technology.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-cyan-bluish-gray-color has-text-color has-medium-font-size\"><strong>You may also be interested in the following articles:<\/strong><\/p>\n\n\n\n\n<div class=\"su-posts su-posts-default-loop \">\n\n\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t<div id=\"su-post-16706\" class=\"su-post \">\n\n\t\t\t\t\t\t\t\t\t<a class=\"su-post-thumbnail\" href=\"https:\/\/shoestechnologies.exum.eu\/?p=16706\"><img decoding=\"async\" width=\"1680\" height=\"945\" src=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/07\/KRO-di-DMT3-20x11.webp\" class=\"attachment-post-thumbnail size-post-thumbnail jl-lazyload lazyload wp-post-image\" alt=\"\" data-src=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2023\/07\/KRO-di-DMT3.webp\" title=\"\"><\/a>\n\t\t\t\t\n\t\t\t\t<h2 class=\"su-post-title\"><a href=\"https:\/\/shoestechnologies.exum.eu\/?p=16706\">Why knit is perfect for sports shoes (and more)<\/a><\/h2>\n\n\t\t\t\t<div class=\"su-post-meta\">\n\t\t\t\t\tPosted: 2023-08-11\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"su-post-excerpt\">\n\t\t\t\t\t<p>For the past few years, shoes made with knit uppers have caught on. They have enjoyed success because of their indisputable advantages of comfort and customization.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\n\t\t\t<div id=\"su-post-1609\" class=\"su-post \">\n\n\t\t\t\t\t\t\t\t\t<a class=\"su-post-thumbnail\" href=\"https:\/\/shoestechnologies.exum.eu\/?p=1609\"><img loading=\"lazy\" decoding=\"async\" width=\"973\" height=\"716\" src=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2022\/07\/basket-20x15.png\" class=\"attachment-post-thumbnail size-post-thumbnail jl-lazyload lazyload wp-post-image\" alt=\"\" data-src=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2022\/07\/basket.png\" title=\"\"><\/a>\n\t\t\t\t\n\t\t\t\t<h2 class=\"su-post-title\"><a href=\"https:\/\/shoestechnologies.exum.eu\/?p=1609\">The importance of shoes in sport<\/a><\/h2>\n\n\t\t\t\t<div class=\"su-post-meta\">\n\t\t\t\t\tPosted: 2023-04-12\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"su-post-excerpt\">\n\t\t\t\t\t<p>Can you do sport without shoes? 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