{"id":19031,"date":"2023-12-14T15:24:06","date_gmt":"2023-12-14T15:24:06","guid":{"rendered":"https:\/\/shoestechnologies.exum.eu\/?p=19031"},"modified":"2024-02-23T10:28:19","modified_gmt":"2024-02-23T10:28:19","slug":"mary-jane-the-desired-shoes","status":"publish","type":"post","link":"https:\/\/shoestechnologies.exum.eu\/?p=19031","title":{"rendered":"The Mary Jane: from comic books to catwalks, the most desired shoes of every season!"},"content":{"rendered":"\n

Mary Jane’s over the past few seasons, thanks to their bon-ton style, have been the ideal shoes to complete looks of all kinds: from office to cocktail hour looks.<\/p>\n\n\n\n

But what is their history and why are they the must-haves of the season? <\/p>\n\n\n\n

A success story<\/strong><\/h3>\n\n\n\n

It all started with a comic strip… Yes, you read that right! It was 1902 when cartoonist Richard Felton Outcault<\/strong> invented a strip starring two children: Buster Brown and Mary Jane<\/strong>. Both of them, in each episode, wore the same kind of shoes with a rounded toe and a strap on the back of the foot. <\/p>\n\n\n\n

The author became very famous thanks to these comics and with him the shoes as well, to the point that he sold the rights to some brands to give them the opportunity to reproduce the shoes.<\/p>\n\n\n\n

Among the companies that replicated them, the most successful was Brown Shoe Company<\/strong>: the shoe company recreated the same shoes for children, which were called BHD Mary Jane Shoes<\/strong>.<\/p>\n\n\n\n

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The classic Mary Jane’s
Photo credit: Unsplash <\/a><\/figcaption><\/figure>\n\n\n\n

They flooded the market, but later boys no longer wore these shoes, while girls loved them.<\/p>\n\n\n\n

It was Coco Chanel<\/strong> who made them an iconic accessory, who loved to wear them in any situation, making them indispensable in the 1920s. They began to be made with heels and women who wanted to have the right mix of mischief and girlish femininity appreciated them very much, wearing them for everyday life or to hang out in ballrooms. In the 1950s they appeared on the feet of Twiggy and Jean Shrimpton<\/strong> with a knock-on effect on all the girls of the 1960s allowing these shoes to still be trendy today.<\/p>\n\n\n\n

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D\u00e9collet\u00e9 with vintage details
Photo credit: Gucci Website<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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In recent years, brands such as Yves Saint Laurent, Gucci, or Dior<\/strong> have celebrated this shoe model by offering Mary Jane models reworked with low heels, round and well-shaped toes with patent leather details.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Mary Jane, the trend of the moment<\/h3>\n\n\n\n

The latest trend for fall 2023-2024<\/strong> are Mary Jane, which however seem to modify the classic style of these shoes, in a punk chic key with rubber platforms.<\/p>\n\n\n\n

The creative director of Bottega Veneta<\/strong>, Matthieu Blazy<\/strong>, proposes Mary Jane with a lug sole. <\/p>\n\n\n\n

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Mary Jane Lug, Bottega Veneta
Photo credit: Bottega Veneta website<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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The “Mary Jane Lug<\/strong><\/em>” model, made of 100% black leather, recalls the punk style but with a bold look thanks to the domed strap with golden finishes and the 5 cm high lug rubber sole.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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For those who prefer a heeled version, Bottega Veneta offers the “D\u00e9collet\u00e9 Atomic<\/strong><\/em>” model that is modern but reminds us of vintage style. The latter also has the feature of the maxi gold buckle, the sole is made of rubber while the peculiarity lies in the rounded toe and contrasts with the trend of the moment which imposes a return to square lines; but we know that Matthieu Blazy<\/strong> is not interested in adapting to trends but prefers to go his own way.<\/p>\n<\/div>\n\n\n\n

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D\u00e9collet\u00e9 Atomic, Bottega Veneta
Photo credit: Bottega Veneta website <\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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On social media there are many people wearing this new Mary Jane model, however, it was model Hailey Bieber<\/strong> who made them become a trend: in a photo shot you can see wearing these tank shoes with a white sock, another trend of the moment. There are those who liked the outfit by repurposing it and those who were against it because they defined it as clown shoes.<\/p>\n\n\n\n

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Un post condiviso da Carlos Enrique Maidana Bellocq (@thecelebrityfinder)<\/a><\/p><\/div><\/blockquote>