{"id":20242,"date":"2024-02-21T00:26:01","date_gmt":"2024-02-21T00:26:01","guid":{"rendered":"https:\/\/shoestechnologies.exum.eu\/?p=20242"},"modified":"2024-04-10T14:44:57","modified_gmt":"2024-04-10T14:44:57","slug":"off-white","status":"publish","type":"post","link":"https:\/\/shoestechnologies.exum.eu\/?p=20242","title":{"rendered":"Off-White: The Revolution from the Underground"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">In 2013, Off-White was born as a creative enterprise that merges a wide range of worlds and disciplines under the revolutionary and experimental leadership of <strong>Virgil Abloh<\/strong>. Abloh&#8217;s visionary approach to fashion is intertwined with music, art, architecture and many other forms of expression, defining <strong>Off-White<\/strong> as a <strong>multidisciplinary space<\/strong> where high fashion merges with the concept of youth culture and contemporary street.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Virgil was here<\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Use your personal vocabulary to generate a multidisciplinary tornado<\/p>\n<cite>Virgil Abloh<\/cite><\/blockquote>\n\n\n\n<p class=\"has-medium-font-size\">To know Off-White&#8217;s identity, we need to know Abloh&#8217;s point of view with which he represents a generation, taking it to the most prestigious realities of high fashion.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"793\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/02\/virgil-skate.jpeg\" alt=\"off-white | shoestechnologies \" class=\"wp-image-20244 lazyload\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/02\/virgil-skate.jpeg 640w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/02\/virgil-skate-242x300.jpeg 242w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/02\/virgil-skate-600x743.jpeg 600w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/02\/virgil-skate-20x25.jpeg 20w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">Credit: <a href=\"https:\/\/www.instagram.com\/virgilabloh\/#\" target=\"_blank\" rel=\"noopener\">virgilabloh<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\">There are few people who have managed to revolutionize fashion like Virgil Abloh by bringing <strong>streetwear<\/strong> to&nbsp; become a reality for everyone, thanks to his out-of-the-box vision and his communication and creative skills.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Virgil was born&nbsp; in <strong>1980<\/strong> in <strong>Rockford, Illinois,<\/strong> to a Ghanaian family.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\">He graduated in civil engineering at the University of Wisconsin and then obtained a master&#8217;s degree in <strong>architecture<\/strong>; it was during these years as a student that he met a decisive figure for his career and success: <strong>Kanye West<\/strong>.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The two began to share their creative ideas during an internship at <strong>Fendi in Rome<\/strong>, which led Abloh to develop his skills as a designer and to get closer to the world of music, of which he was a great fan.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CM9pW8lJZjD\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CM9pW8lJZjD\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Visualizza questo post su Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CM9pW8lJZjD\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Un post condiviso da @virgilabloh<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p class=\"has-medium-font-size\">This training led him in 2012 to launch his first signature: <strong>Pyrex Vision<\/strong>.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Inspired by Virgil&#8217;s stage name as a DJ <\/strong>&nbsp;and his relentless determination in the fashion world, Pyrex Vision was born with a <strong>well-defined concept<\/strong>: to convey his ideas through tangible materials. For this reason, Virgil began buying Ralph Lauren flannel shirts for $40 and then customized them with simple text and numbers, reselling them for an approximate price of $550.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Of course, this approach drew strong criticism, but it represented the first clear example of how Virgil managed to redefine the concept of high fashion and streetwear. This idea, although controversial, quickly became a benchmark for numerous other brands, turning into a genuine cultural movement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Off-White: from birth to evolution<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Despite its revolutionary ideas, Pyrex Vision was short-lived. Only a year after its creation, the brand was not definitively eliminated, but underwent an evolution by becoming part of the New Guards Group with the now legendary name of Off-White.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The success of this new adventure can be attributed to the fact that Virgil has managed to merge all his influences and ambitions. From streetwear to music, architecture to design, Off-White has emerged as that thin line between black and white, uniting seemingly different worlds with elements that define a contemporary view of reality.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/02\/Snapinsta.app_246249689_835967270418293_350245083473144191_n_1080-1024x1024.jpg\" alt=\"\" class=\"wp-image-20259 lazyload\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/02\/Snapinsta.app_246249689_835967270418293_350245083473144191_n_1080-1024x1024.jpg 1024w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/02\/Snapinsta.app_246249689_835967270418293_350245083473144191_n_1080-300x300.jpg 300w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/02\/Snapinsta.app_246249689_835967270418293_350245083473144191_n_1080-150x150.jpg 150w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/02\/Snapinsta.app_246249689_835967270418293_350245083473144191_n_1080-768x768.jpg 768w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/02\/Snapinsta.app_246249689_835967270418293_350245083473144191_n_1080-600x600.jpg 600w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/02\/Snapinsta.app_246249689_835967270418293_350245083473144191_n_1080-20x20.jpg 20w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/02\/Snapinsta.app_246249689_835967270418293_350245083473144191_n_1080.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Cross arrows<br>Credit: <a href=\"https:\/\/www.instagram.com\/virgilabloh\/#\" target=\"_blank\" rel=\"noopener\">virgilabloh<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\">The <strong>quotation marks<\/strong>, the Cross arrows<strong>,&nbsp; the <\/strong>stripes<strong>, the sweaters with <\/strong>prints of Caravaggio&#8217;s paintings<strong>,&nbsp; <\/strong>are just some of the apparently simple elements used by Virgil to create an identity that has exerted a considerable influence not only in the world of fashion, but also among young people and street culture. This has allowed him to gain more and more space in the panorama of the giants of high fashion.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\">Thanks to him and Off-White, underground culture and street style have attracted more and more interest from the public.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em>But how?<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-medium-font-size is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Donda Project<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">The friendship between Virgil and Kanye West also proved fruitful on a professional level when, in 2010, the paths of the two artists crossed again. That year, Abloh took on the role&nbsp; of creative <strong>director of Donda<\/strong>, Ye&#8217;s creative agency.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\">Virgil&#8217;s unique vision led him to be involved in <strong>&nbsp;the <\/strong>&nbsp;Chicago rapper&#8217;s major musical projects, such as &#8220;808s &amp; Heartbreak,&#8221; &#8220;My Beautiful Dark Fantasy,&#8221; &#8220;Watch the Throne,&#8221; and many others. Until then, most of the singers&#8217; albums had the main purpose of highlighting their music exclusively, but with Virgil the situation changed radically.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"su-youtube su-u-responsive-media-yes\"><iframe width=\"600\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/NKxu1O_Syys?autohide=2&amp;autoplay=1&amp;mute=1&amp;controls=0&amp;fs=0&amp;loop=1&amp;modestbranding=0&amp;playlist=NKxu1O_Syys&amp;rel=1&amp;showinfo=1&amp;theme=dark&amp;wmode=&amp;playsinline=0\" frameborder=\"0\" allowfullscreen allow=\"autoplay; encrypted-media; picture-in-picture\" title=\"\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Covers, booklets and even CDs began to take on more and more importance, especially thanks to the attention to detail and visual impact.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>Collab with Ikea<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Being a great fan of industrial design and architecture, Virgil demonstrated with concrete projects that he did not limit his vision and ideas to clothing, as he did in 2019 with the <strong>collaboration with Ikea<\/strong>, adding an artistic dimension to common objects.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The huge success and rapid sell-out of all the products has been belittled by many as simply caused by the hype of young people towards Abloh and Off-White. Virgil&#8217;s real merit was precisely this: <strong>attracting his audience to common objects thanks to <\/strong>&nbsp;the addition of artistic references or minimal elements, made common thanks to extremely effective communication.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"su-youtube su-u-responsive-media-yes\"><iframe width=\"600\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/KvtQafGqPQE?autohide=2&amp;autoplay=1&amp;mute=1&amp;controls=0&amp;fs=0&amp;loop=1&amp;modestbranding=0&amp;playlist=KvtQafGqPQE&amp;rel=1&amp;showinfo=1&amp;theme=dark&amp;wmode=&amp;playsinline=0\" frameborder=\"0\" allowfullscreen allow=\"autoplay; encrypted-media; picture-in-picture\" title=\"\"><\/iframe><\/div>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The ethos of the collection is to add an artistic quality to anonymous objects.<\/p>\n<cite>Virgil Abloh | credit: Ikea <a href=\"https:\/\/www.ikea.com\/it\/it\/new\/collezione-in-edizione-limitata-markerad-pub039b6a31\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.ikea.com\/it\/it\/new\/collezione-in-edizione-limitata-markerad-pub039b6a31\" rel=\"noreferrer noopener\">website<\/a><\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Ten<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">The <strong>3% rule <\/strong>is an idea that applies in many fields, including fashion, and we could define it as a philosophy behind Off-White&#8217;s success.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Virgil was adamant that it was possible to create something completely new by changing only 3% of its essence. Let&#8217;s take a sneaker for example. With small changes and tricks it can become a new and original product, as in the case of the &#8220;<strong>The Ten<\/strong>&#8221; series by Off-White.<\/p>\n\n\n\n<div class=\"su-youtube su-u-responsive-media-yes\"><iframe width=\"600\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/P1e00GyNt1Y?autohide=2&amp;autoplay=1&amp;mute=1&amp;controls=0&amp;fs=0&amp;loop=1&amp;modestbranding=0&amp;playlist=P1e00GyNt1Y&amp;rel=1&amp;showinfo=1&amp;theme=dark&amp;wmode=&amp;playsinline=0\" frameborder=\"0\" allowfullscreen allow=\"autoplay; encrypted-media; picture-in-picture\" title=\"\"><\/iframe><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The Ten consisted <strong>&nbsp;of reimagining some of Nike&#8217;s most iconic sneaker models<\/strong>, undoubtedly establishing itself as the project that managed to mark the <strong>&nbsp;most important turning point<\/strong> in Abloh&#8217;s career.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The launch of the collaboration was an unprecedented success, not only because the limited-edition sneakers sold out quickly, but above all because they gave the &#8220;sneaker&#8221; a new meaning, becoming an object of desire for many young people of the new generations.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The cult of footwear was obviously nothing new, nor was the popularity of models such as the Air Jordan 1 or the Air Force 1, but what Virgil managed to do together with Off-White was to transform the concept of sneakers into a social and cultural phenomenon that had never been seen before. Some of the models included in this project are, in addition to the two mentioned above, <strong>&nbsp;the Blazer Mid<\/strong>, <strong>&nbsp;the Air Max 90<\/strong> and 97<strong> and <\/strong>the Air Presto<strong>. <\/strong>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1000\" height=\"563\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/02\/13555690_21559132_1000-edited.png\" alt=\"off-white | shoestechnologies \" class=\"wp-image-20248 lazyload\" style=\"aspect-ratio:1.7761989342806395;width:389px;height:auto\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/02\/13555690_21559132_1000-edited.png 1000w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/02\/13555690_21559132_1000-edited-300x169.png 300w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/02\/13555690_21559132_1000-edited-768x432.png 768w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/02\/13555690_21559132_1000-edited-600x338.png 600w, https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/02\/13555690_21559132_1000-edited-20x11.png 20w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Sneakers Blazer Mid Nike x Off-White<br>Photo credit: <a href=\"https:\/\/www.farfetch.com\/it\/shopping\/women\/nike-x-off-white-sneakers-blazer-mid-nike-x-off-white-item-13555690.aspx\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.farfetch.com\/it\/shopping\/women\/nike-x-off-white-sneakers-blazer-mid-nike-x-off-white-item-13555690.aspx\" rel=\"noreferrer noopener\">farfetch<\/a><\/figcaption><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\">The addition of simple lyrics and a banal zip tie have become elements that encompass an entire artistic, cultural and stylistic movement born from the underground and the street, to inspire and revolutionize the concept of style, especially for the new generations.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The post Virgil era<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Sadly, on November 28, 2021, Virgil, without making the news public, left us at the age of only 41 due to a very rare form of cancer that he had been diagnosed with in 2019. In May 2022, <strong>Ibrahim Kamara<\/strong> was appointed as the new creative director of Off-White.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C2k-chLMoeL\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C2k-chLMoeL\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/C2k-chLMoeL\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Ib Kamara (@ibkamara)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em><strong>Who is this new face?<\/strong><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Ibrahim is a young designer, born in the 90s, who has long been linked to the figure of Virgil and has always been a designer in great demand for his sensitive eye and personal touch, also working for names such as Louis Vuitton, Burberry and Dior.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">On that November day, the world of fashion and the new generations lost an emblematic figure who completely redefined the concept of &#8220;creating&#8221;, managing to find the right balance between streetwear and high fashion.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-medium-font-size\"><strong>You may also be interested in the following articles:<\/strong><\/p>\n\n\n\n\n<div class=\"su-posts su-posts-default-loop \">\n\n\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t<div id=\"su-post-19930\" class=\"su-post \">\n\n\t\t\t\t\t\t\t\t\t<a class=\"su-post-thumbnail\" href=\"https:\/\/shoestechnologies.exum.eu\/?p=19930\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"536\" src=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/01\/27214113-e1706177998215-20x14.png\" class=\"attachment-post-thumbnail size-post-thumbnail jl-lazyload lazyload wp-post-image\" alt=\"\" data-src=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/01\/27214113-e1706177998215.png\" title=\"\"><\/a>\n\t\t\t\t\n\t\t\t\t<h2 class=\"su-post-title\"><a href=\"https:\/\/shoestechnologies.exum.eu\/?p=19930\">The revolution of recycled leather in the world of footwear: the example of Dr. Martens<\/a><\/h2>\n\n\t\t\t\t<div class=\"su-post-meta\">\n\t\t\t\t\tPosted: 2024-02-01\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"su-post-excerpt\">\n\t\t\t\t\t<p>Brands like Dr. Martens are driving the shift towards eco-friendly materials in the footwear industry.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\n\t\t\t<div id=\"su-post-19911\" class=\"su-post \">\n\n\t\t\t\t\t\t\t\t\t<a class=\"su-post-thumbnail\" href=\"https:\/\/shoestechnologies.exum.eu\/?p=19911\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1056\" src=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/01\/olivia-o-connor-Ih7KwimXzmg-unsplash-scaled-e1706107524763-20x11.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail jl-lazyload lazyload wp-post-image\" alt=\"\" data-src=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/01\/olivia-o-connor-Ih7KwimXzmg-unsplash-scaled-e1706107524763.jpg\" title=\"\"><\/a>\n\t\t\t\t\n\t\t\t\t<h2 class=\"su-post-title\"><a href=\"https:\/\/shoestechnologies.exum.eu\/?p=19911\">Slip-on Trend: Beyond Comfort, A Fashion Culture Accessible to All<\/a><\/h2>\n\n\t\t\t\t<div class=\"su-post-meta\">\n\t\t\t\t\tPosted: 2024-01-29\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"su-post-excerpt\">\n\t\t\t\t\t<p>From Ancient Rome to Kanye West and Vans&#8217; iconic Yeezys: the evolution of slip-on shoes in contemporary fashion<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\n\t\t\t<div id=\"su-post-19470\" class=\"su-post \">\n\n\t\t\t\t\t\t\t\t\t<a class=\"su-post-thumbnail\" href=\"https:\/\/shoestechnologies.exum.eu\/?p=19470\"><img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/01\/close-up-hands-tying-shoelaces-freeP-20x13.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail jl-lazyload lazyload wp-post-image\" alt=\"winter running | shoestechnologies\" data-src=\"https:\/\/shoestechnologies.exum.eu\/wp-content\/uploads\/2024\/01\/close-up-hands-tying-shoelaces-freeP-scaled.jpg\" title=\"\"><\/a>\n\t\t\t\t\n\t\t\t\t<h2 class=\"su-post-title\"><a href=\"https:\/\/shoestechnologies.exum.eu\/?p=19470\">WINTER RUNNING: what to consider when choosing the best shoe<\/a><\/h2>\n\n\t\t\t\t<div class=\"su-post-meta\">\n\t\t\t\t\tPosted: 2024-01-04\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"su-post-excerpt\">\n\t\t\t\t\t<p>In the winter season, it can be challenging to find the motivation to go out and run due to weather conditions, but this shouldn&#8217;t stop us. Let&#8217;s explore together, in the realm of footwear, which shoes can help us not give up on running while keeping us safe and warm.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\t\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s find out together the world of Off-White and who is behind the streetwear brand that has managed to get to the top of high fashion.<\/p>\n","protected":false},"author":1,"featured_media":20243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[186,117,87,163,100,109],"class_list":["post-20242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-essentials","tag-186","tag-fashion","tag-fashion-lifestyle","tag-footwear","tag-shoes","tag-trends"],"_links":{"self":[{"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=\/wp\/v2\/posts\/20242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20242"}],"version-history":[{"count":11,"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=\/wp\/v2\/posts\/20242\/revisions"}],"predecessor-version":[{"id":20338,"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=\/wp\/v2\/posts\/20242\/revisions\/20338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=\/wp\/v2\/media\/20243"}],"wp:attachment":[{"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shoestechnologies.exum.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}