{"id":20581,"date":"2024-03-19T08:59:21","date_gmt":"2024-03-19T08:59:21","guid":{"rendered":"https:\/\/shoestechnologies.exum.eu\/?p=20581"},"modified":"2024-04-10T14:41:47","modified_gmt":"2024-04-10T14:41:47","slug":"veja","status":"publish","type":"post","link":"https:\/\/shoestechnologies.exum.eu\/?p=20581","title":{"rendered":"Veja leads the footwear industry towards a sustainable future"},"content":{"rendered":"\n

The footwear industry embraces sustainable materials<\/strong><\/h2>\n\n\n\n

Every year, as many as 22 billion shoes<\/a> are produced and at the end of their life cycle they require appropriate management for their disposal, posing a significant challenge in waste management. <\/p>\n\n\n\n

Further complicating the situation is the significant consumption of water and energy resources<\/strong> during the manufacturing process, which highlights the need for reflection.<\/p>\n\n\n\n

In the face of these challenges, the footwear industry cannot ignore the need to find sustainable solutions. To this end, many brands are adopting eco-friendly and innovative materials that respect the environment. Traditional shoe ingredients are giving way to new technologies that allow for the creation of bio-based materials<\/strong>, thus facilitating the process of decomposing footwear. <\/p>\n\n\n\n

However, the transition to more sustainable materials is just the beginning. The design philosophy must embrace the entire life cycle of the shoe, including its handling at the end of use.<\/p>\n\n\n\n

The Veja brand<\/strong><\/h2>\n\n\n\n

The French brand Veja <\/strong>is particularly interested in the way shoes are made. The company does not spend money on advertising, but prefers to spend five times more on workers’ working conditions, production and materials of sneakers.<\/p>\n\n\n\n

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\"veja
Veja store
Rue de Poitou, Paris
Photo credit: Veja website <\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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70% of the costs of a normal big sneaker brand are related to advertising. So, eliminating ads, marketing costs, brand ambassadors and billboards means we can invest in our employees, our materials, our factories and, therefore, our planet. It means we can focus on the production chain and how to change it,” The result led us to present this innovation at Eurobike 2022 with a significant and positive impact on all our distributors and customers.<\/em><\/p>\nExplain the two founders S\u00e9bastien Kopp<\/strong> and Fran\u00e7ois-Ghislain Morillion<\/strong><\/cite><\/blockquote>\n\n\n\n

Veja’s Ethical Journey<\/strong><\/strong><\/h3>\n\n\n\n

The brand was founded in 2004 by S\u00e9bastien Kopp<\/strong> and Fran\u00e7ois-Ghislain Morillion<\/strong>, who created the first pair of sneakers in 2005. Prior to the market debut, Veja’s founders made numerous trips to different parts of the world, visiting several garment factories in South America, Asia and Australia up close. During these experiences, they showed a particular interest in the production process of these products.<\/p>\n\n\n\n

Kopp and Morillion were convinced that this process could and should be improved. Hence the birth of Veja, in Paris. S\u00e9bastien wanted to produce sneakers using eco-friendly materials and partnering with ethical suppliers. He said the idea behind the brand was to “rethink creating a popular product.”<\/em><\/p>\n\n\n\n

The company<\/strong> transforms waste into new products, including plastic bottles, recycled cotton from cutting waste from the textile industry, and recycled polyester. <\/strong>In this way, Veja proves that it is possible to produce responsibly. <\/p>\n\n\n\n

For canvas and laces, Veja tends to use Brazilian and Peruvian organic cotton, while for the soles it uses Amazonian rubber mixed with various innovative materials.<\/p>\n\n\n\n

Tanning takes place without the use of dangerous chemicals, in fact, the brand uses conventional dyes<\/strong> that comply with regulations. In addition, it pays special attention to the use of water during the production process.<\/p>\n\n\n\n