{"id":21573,"date":"2024-06-28T00:30:51","date_gmt":"2024-06-28T00:30:51","guid":{"rendered":"https:\/\/shoestechnologies.exum.eu\/?p=21573"},"modified":"2024-06-28T13:45:22","modified_gmt":"2024-06-28T13:45:22","slug":"ekoi-c12-pro-team","status":"publish","type":"post","link":"https:\/\/shoestechnologies.exum.eu\/?p=21573","title":{"rendered":"Innovation and Performance: The new Eko\u00ef C12 Pro Team shoes in collaboration with Michelin"},"content":{"rendered":"\n

Eko\u00ef <\/strong>is a leading cycling apparel and accessories company. The brand is known for its commitment to innovation <\/strong>and quality <\/strong>and offers a wide range of products from helmets and goggles to technical clothing and footwear. Eko\u00ef stands out for its ability to combine functionality and design, collaborating <\/strong>with professional cyclists<\/strong> to develop equipment that enhances sports performance.<\/p>\n\n\n\n

Over the years, Eko\u00ef has gained a solid reputation in the cycling world by working closely with top athletes and constantly seeking innovative solutions<\/strong>. The brand’s mission is to provide athletes with products that help them achieve their goals by combining comfort, lightweight and aerodynamics.<\/p>\n\n\n\n

Founded in 2001 in Roubaix<\/strong>, Eko\u00ef embarked on a unique journey, aiming to be different and international from the beginning. The name “Eko\u00ef<\/strong>,” with its distinctiveness in the use of umlauts on the “\u00cf,” was chosen to stand out in a market dominated by brands with American or Italian-sounding names.<\/p>\n\n\n\n

Initially, the brand sold its products through traditional wholesalers and major sports chains, offering high-quality helmets and goggles at excellent value for money. In 2008<\/strong>, the brand launched its own website<\/strong>, beginning to present its new products and the professionals who wore them directly to the public. This step marked the beginning of a unique international success story.<\/p>\n\n\n\n

In 2010<\/strong>, Eko\u00ef decided to change its business model, opting to sell exclusively online <\/strong>globally. This change accelerated the development of the brand, enabling a rapid expansion of the product offering.<\/p>\n\n\n\n

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Photo credit: Eko\u00ef Instagram <\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Today<\/strong>, it covers all the cyclist’s needs<\/strong>, from head to toe, and is present in the four main disciplines: road cycling, triathlon, mountain biking and, most recently, gravel.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

Recently, Eko\u00ef launched a new shoe in collaboration with Michelin<\/strong>, the Eko\u00ef C12 Pro Team<\/strong>. To learn more about the features of these revolutionary shoes, we interviewed Raphael Dalle<\/em>, Footwear Manager at Eko\u00ef,<\/strong> who gave us a detailed overview of this new product.<\/p>\n\n\n\n

The evolution of Eko\u00ef’s design and production from 2001 to today<\/strong><\/h2>\n\n\n\n

From 2001 to the present, Eko\u00ef has seen a significant evolution <\/strong>in the design <\/strong>and production <\/strong>of its products. In an industry where every detail can make a difference, the company has always focused on performance as the main driver of its choices.<\/p>\n\n\n\n

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In today’s cycling, all choices are driven by performance. Our research and development team works daily to improve our products, offering athletes the best equipment in terms of comfort, weight and aerodynamics. Over the past 20 years, it has been critical to always be driven by innovation, and the close relationship we have with professional athletes is very important to this.<\/p>\n<\/blockquote>\n\n\n\n

This dedication to innovation <\/strong>is also reflected in strategic partnerships<\/strong>, such as the recent one with Michelin<\/strong>.<\/p>\n\n\n\n

The New Eko\u00ef C12 Pro Team Shoes<\/strong><\/h3>\n\n\n\n

After their success in mountain biking, enduro, gravel, downhill and cross country <\/strong>disciplines, the debut of Michelin soles in road cycling is a major innovation for the Giro d’Italia 2024.<\/strong><\/p>\n\n\n\n

It is one of the most prestigious cycling races in the world, along with the Tour de France and the Vuelta a Espana. Founded in 1909, the Giro d’Italia takes place every year in May and covers about 3,500 km through various Italian regions. The race is famous for its extremely challenging mountain stages, beautiful scenery and enthusiastic fans along the roads.<\/p>\n\n\n\n

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The Giro d’Italia<\/em><\/strong> consists of a series of stages that include flat stages<\/strong>, which are ideal for sprinters and take place on relatively flat terrain; medium-mountain stages<\/strong>, with less challenging climbs than the high mountain stages but still decisive in creating significant gaps between riders; high mountain stages<\/strong>, characterized by long, steep climbs that often decide the overall classification; time trial stages<\/strong>, which can be individual or team stages and require riders to complete the course in the shortest possible time; and mixed stages<\/strong>, which combine flat and hilly sections and can favor breakaways and riders with good skills on various terrains.<\/p>\n<\/div>\n\n\n\n

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Un post condiviso da Giro d'Italia (@giroditalia)<\/a><\/p><\/div><\/blockquote>